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The Silver Christmas Tree, an icon of Space Age Kitsch

(from The Washington Post – December 2019)

The streets of downtown Manitowoc, Wis., are dressed in their holiday best. Lampposts are draped in greenery, and ornaments hang like sparkly earrings. All along Eighth Street, the windows of businesses like the Hearty Olive, Heart & Homestead, Heavy Pedal Bicycles and Susan’s Second Style sparkle with a seasonal symbol that’s near and dear to Manitowoc’s heart: the Evergleam aluminum Christmas tree.

This artificial tree, in shimmering colors of green and silver, pink and gold, is considered by some to be a work of Space Age art. It was created and manufactured 60 years ago by Aluminum Specialty Co., right here in Manitowoc, which sits on the shore of Lake Michigan about 80 miles north of Milwaukee. For those who want to party like it’s 1959, Evergleams on Eighth is a chance to peep in the windows of 30-plus businesses and see the many incarnations of the Jetsons-like tree, which launched a national craze when it hit stores.

Read the full article on The Washington Post.

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